PGDM with Dual Specialization
Post-Graduate Diploma in Management Dual Specialization (AICTE approved) focuses on acquisition, application, and assimilation of knowledge, thereby creating resourceful managers & entrepreneurs of tomorrow. We help students choose two specializations, so that they can move between two different career options and expand their knowledge base.
The course focuses on increasing industry experience ensuring developing hands-on training offering Dual Specializations in Marketing, Finance, HR, and IT.
Core Specialisations
- Marketing
- Finance
- Human Resource
- IT (Business Analyst)
PGDM in Marketing
Go beyond traditional marketing. Our PGDM specialization in Marketing is a digital-first, data-driven program designed to create customer-centric brand leaders. The curriculum integrates digital marketing strategy, SEO and SEM optimization, social media marketing, and content marketing frameworks with core principles of consumer behavior and brand management. You'll master marketing analytics, customer journey mapping, and performance marketing through live campaigns and simulation tools, preparing you for roles in digital brand management, growth hacking, and market research analytics.
The Courses incudes for following aspects of under the Marketing Domain:
- Consumer Behavior & Market Research
- Digital Marketing & E-Commerce Strategies
- Brand Management & Integrated Marketing Communications
- SEO, SEM & Social Media Analytics
- Content Marketing & Influencer Strategy
- Marketing Analytics & Data-Driven Decision Making
- Sales & Distribution Management
- Customer Relationship Management (CRM) Systems
- Services Marketing & Retail Management
- Product and Brand Management
FAQ For PGDM in Marketing Specialization
Is This Marketing Specialization Focused Only on Digital Marketing?
No. Our PGDM in Marketing provides a comprehensive foundation in core marketing principles like Consumer Behavior, Brand Management, and Market Research, while heavily integrating digital-first competencies such as SEO, Social Media Analytics, and Content Marketing. This ensures you are a versatile marketer ready for both traditional and digital roles.
What Practical Exposure Will i Get in Digital Marketing?
You will work on live digital marketing campaigns, use tools for SEO and Google Ads certification, run social media analytics projects, and engage in content strategy simulations. Our Digital Marketing Lab provides hands-on experience with industry-standard platforms.
What are The Key Career Outcomes After This Specialization?
Graduates are prepared for roles such as Digital Marketing Manager, Brand Strategist, SEO/SEM Specialist, Market Research Analyst, E-commerce Manager, and Social Media Lead across sectors like FMCG, retail, tech, and advertising.
How is the curriculum updated to keep pace with marketing trends?
Our trimester system allows for rapid integration of emerging trends. We regularly introduce modules on influencer marketing, AI in marketing, and customer data platform (CDP) management based on industry advisory board inputs.
PGDM in Finance
Navigate the future of finance with our tech-forward specialization. This track blends traditional financial acumen with emerging domains like FinTech, algorithmic trading, and blockchain applications. You'll engage with financial modeling, risk analytics, investment banking simulations, and corporate valuation while exploring digital banking, crypto-assets, and regulatory technology (RegTech). Our industry-aligned modules ensure you are ready for careers in financial analytics, equity research, corporate finance, and FinTech innovation.
The Courses incudes for following aspects of under the Finance Domain:
- Corporate Financial Management
- Investment Analysis & Portfolio Management
- Financial Markets & Institutions
- International Financial Management
- Financial Modeling & Derivatives
- Mergers, Acquisitions & Corporate Restructuring
- FinTech & Digital Banking
- Blockchain & Cryptocurrency Markets
- Risk Management & Financial Analytics
- Behavioral Finance
FAQ For PGDM in Finance Specialization
Does This Finance Program Cover Traditional Finance as Well as FinTech?
Absolutely. You will mastercore finance subjectslike Corporate Finance, Investment Management, and Financial Markets, while simultaneously building expertise inFinTech innovationssuch as blockchain, algorithmic trading, and digital banking—ensuring you are competitive in both traditional and disruptive finance sectors.
Will i Get to Work With Real Financial Data and Tools?
Yes. You will use Bloomberg Terminals, financial modeling software, and FinTech sandboxes for simulations in trading, risk assessment, and crypto-asset analysis. Live projects with financial institutions are a core component.
What Roles can I Pursue after Specializing in Finance?
Career paths include Financial Analyst, Investment Banker, Risk Manager, FinTech Consultant, Equity Researcher, Corporate Treasurer, and Portfolio Manager in banks, investment firms, corporate houses, and startups.
How Does The Program Prepare me for Finance Certifications like CFA?
The curriculum is aligned with global certification bodies like CFA. Core subjects cover a significant portion of the CFA Level I syllabus, and we offer dedicated preparatory workshops for interested students.
PGDM in Human Resource Management
Reimagine HR as a strategic business function powered by technology and analytics. Our HR specialization focuses on HR analytics, talent acquisition tech, and AI-driven performance management. Learn to design employee experience journeys, implement HR automation tools, and leverage people analytics for organizational decision-making. Courses in strategic workforce planning, diversity and inclusion, and HR business partnering are complemented with hands-on tools like HRMS platforms and analytics dashboards, preparing you for roles in HR transformation, talent analytics, and organizational development.
The Courses incudes for following aspects of under the HR Domain:
- Strategic Human Resource Management
- Talent Acquisition & Management
- Training & Development
- Compensation & Benefits Management
- Organizational Behavior & Development
- Performance Management Systems
- Labor Laws & Industrial Relations
- HR Analytics & Metrics
- AI in HR & HR Automation
- Leadership & Change Management
- Employee Engagement & Experience Design
FAQ For PGDM in Human Resources Specialization
How is this HR Specialization Different from Traditional HR Courses?
We transform HR from an administrative function to a strategic, data-driven business partner. Beyond core HR subjects, you will master HR Analytics, AI-driven recruitment tools, automation, and employee experience design—skills critical for modern HR leadership.
What kind of HR Technology will I learn to use?
You will gain hands-on experience with HRMS platforms (e.g., SAP HR, Workday), analytics dashboards (Power BI, Tableau), AI recruitment tools, and performance management software through our HR Tech Lab.
What are the Emerging HR roles this Specialization Targets?
You will be prepared for roles such asHR Business Partner, Talent Analytics Specialist, HR Digital Transformation Lead, Learning & Development Manager, and Employee Experience Designer.
Does the Program Cover Labor laws and Statutory Compliance?
Yes. A dedicated subject on Labor Laws and Industrial Relations ensures you understand the legal framework, while case studies focus on compliance in the context of gig economy and remote work models.
PGDM in Information Technology Specialization
Designed for aspiring tech leaders and business technology integrators, this specialization merges IT strategy with business innovation. The curriculum covers business process re-engineering, enterprise systems (ERP/CRM), data visualization, and IT project management. You'll gain exposure to cloud computing solutions, cybersecurity frameworks, and digital transformation roadmaps—all taught with a focus on how technology drives competitive advantage. This program is ideal for roles in IT consulting, business analysis, tech product management, and digital transformation leadership.
The Courses incudes for following aspects of under the IT Domain:
- Management Information Systems
- Database Management & Business Intelligence
- IT Project Management & Agile Methodologies
- Enterprise Resource Planning (ERP) & CRM Systems
- Business Process Re-engineering & Automation
- E-Business & Digital Transformation
- Cloud Computing & SaaS Solutions
- Cybersecurity & IT Risk Management
- Data Visualization & Decision Support Systems
- Emerging Technologies (AI, IoT, RPA)
- IT Strategy & Governance
FAQ For PGDM in Information Technology Specialization
Do I Need a Technical Background to Choose the IT Specialization?
No. This program is designed for management graduates who aim to lead technology-driven business initiatives. It focuses on IT strategy, business process management, and digital transformation rather than deep coding, making it suitable for students from all backgrounds.
What Emerging Technologies are Covered in the Curriculum?
You will study AI and Machine Learning for business, Robotic Process Automation (RPA), Internet of Things (IoT), Cloud Computing, and Cyber security frameworks—all from a managerial and implementation perspective.
What are the typical career paths after this IT specialization?
Graduates pursue roles such as IT Consultant, Business Analyst, Project Manager (IT), Digital Transformation Lead, ERP/CRM Consultant, and Product Manager in IT firms, consulting agencies, and across industry verticals.
How does the program bridge IT and business strategy?
Core subjects like IT Strategy & Governance, Business Process Re-engineering, and E-Business Models teach you to align technology investments with business goals, manage IT projects, and lead digital innovation initiatives.
| Trimester - I | Trimester - II | Trimester - III | |
|---|---|---|---|
| Skills | Managerial Communication-1 | Managerial Communication-2 | Placement Preparation-1 |
| Computing Skills-1 | Computing Skills-2 | Introduction to Analytics | |
| Gen. Mgt. | General BusinessAwareness-1 | General Business Awareness-2 | Business Environment-1 |
| Managerial Economics | Legal Aspects of Business | Macroeconomics | |
| Functional Areas | Organizational Behavior | Financial Management | Human Resource Management |
| Financial Statement Analysis | Management of Technology | Entrepreneurship & Business Planning | |
| Quantitative Methods-1 | Quantitative Methods-2 | Business Research Methods | |
| Marketing Management-1 | Marketing Management-2 | Project Management | |
| INTERNSHIP | SUMMER INTERNSHIP, MINIMUM 12 WEEKS | ||
- Guest Sessions Industry Connect Programme During Internships
| Marketing | Finance | Human Resource | Information Technology & Business Analytics |
|---|---|---|---|
| Integrated Marketing Communications | Management of New Age Financial Services | Human Resource Development | Business Process Re-Engg. |
| Consumer Behavior | Security Analysis & Portfolio Management | Industrial Relations & Labor legislations. | New Age ERP |
- Strategy Management
- Legal Aspect of Business
| Marketing | Finance | Human Resource | Information Technology & Business Analytics |
|---|---|---|---|
| Product & Brand Management fo | Corporate Taxation & Fin. Planning | Compensation Management | Technology Management |
| Rural Marketing | Derivatives & Risk Management | Performance, Appraisal & Reward Management For New Age Corporate | Business Analytics & Data Science |
| Management Thesis-I | |||
- Management Control System
- International Business
| Marketing | Finance | Human Resource | Information Technology & Business Analytics |
|---|---|---|---|
| Marketing of Services | Mergers & Acquisitions | HR Analytics | E- Governance& IT Consulting |
| New Age CRM Practices | New Age Banking | Negotiation Skills for Work Place Success | Contemporary Issues in IT |
| Management Thesis -II | |||
FAQ for PGDM with Dual Specialization
Can I Change My Specialization After Joining?
We allow limited flexibility to change specializations at the end of the first year, based on academic performance, seat availability, and approval from the academic committee.
Are Summer Internships Aligned with our Chosen Specialization?
Yes. Our Corporate Resource Cell ensures students secure industry internships directly related to their specialization, providing critical hands-on experience before final placements.
How Does The Trimester System Benefit Specialization Studies?
The six-trimester structure allows for earlier and deeper immersion into your chosen specialization, offering more credits, advanced electives, and sequential skill-building compared to traditional semester models.
Do you offer dual Specializations?
While we encourage depth in one major specialization, students can opt for minor elective clusters from another domain to build interdisciplinary expertise (e.g., Marketing major with a minor in Information Technology).